Volume 1 Issue 1 (2025) presents scholarly articles addressing current issues in management, accounting, and economics. The published articles are the result of empirical research and conceptual studies that are expected to contribute to academic development and practical applications in related fields.

Published: 2026-01-03

Articles

The Influence of Consumer Perception and Price on Purchase Intention of Central Javanese Batik

Rizcho Louistama Setyana Putra, Fika Wulandari (Author) | 1-10 Pages
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Abstract Views: 16 times | Downloaded: 7 times | Published: 2025-12-15

The Influence of Training, Compensation, Work Facilities, and Work Environment on Employee Performance

Fika Wulandari, Rizcho Louistama Setyana Putra (Author) | 11-19 Pages
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Abstract Views: 5 times | Downloaded: 1 times | Published: 2025-12-15

Marketing Strategy, Product Innovation, and Brand Image as Determinants of Consumer Loyalty at Paragon Mall Semarang

Fika Wulandari, Tioko Arzeti Sinambela (Author) | 20-29 Pages
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Abstract Views: 1 times | Downloaded: 1 times | Published: 2025-12-15

Analysis of Promotion Strategy and Product Quality on Increasing Sales of Culinary Products of MSMEs in Central Java Province

Rizcho Louistama Setyana Putra, Fika Wulandari (Author) | 30-38 Pages
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Abstract Views: 3 times | Downloaded: 3 times | Published: 2025-12-15

The Influence of Product Quality, Price, and Promotion on iPhone 15 Purchasing Decisions (A Study of Central Java College Students)

Fika Wulandari, Rizcho Louistama Setyana Putra (Author) | 39-48 Pages
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Abstract Views: 1 times | Downloaded: 0 times | Published: 2025-12-15